The Agentics and Your Second Opinion Join Forces to Empower Brands with AI-powered Marketing Innovation

Amsterdam – 27 November 2025 – Two Amsterdam-based powerhouses are teaming up: The Agentics Co., a leading AI-native consulting firm headquartered in Amsterdam, today announced a strategic partnership with Your Second Opinion, an acclaimed media consultancy specializing in campaign management and strategic media insights.

This collaboration unites Your Second Opinion's expertise in efficient, outcome-focused media strategies with The Agentics' cutting-edge AI platforms, enabling clients to harness data-driven automation and immersive mixed reality experiences for superior marketing performance.

The partnership aims to deliver transformative AI solutions tailored for performance marketers, agencies, and B2C brands across Europe and beyond. Your Second Opinion, led by globally seasoned media strategist Saskia van Gulick, offers independent, data-driven media guidance trusted by brands across 18 countries.

Renowned for its sharp campaign evaluations and efficiency-focused strategies, Your Second Opinion empowers clients to run smarter campaigns, reduce waste, and make every euro work harder. While Agentics provides predictive AI tools and immersive tech to boost creative and campaign power, Your Second Opinion ensures these innovations are strategically applied — guided by human expertise, channel know-how, and a relentless focus on ROAS, ROI, and customer engagement.

Complementing these services, that align seamlessly with Your Second Opinion's positioning, its client gain exclusive access to The Agentics’ two groundbreaking product platforms:

1. AI-Native Creative Intelligence Platform: The tool top CPG, FMCG and DTC brands already use to turn creative guesswork into science. It analyses winning ads, predicts performance, generates on-brand creatives in minutes, and auto-optimises campaigns – delivering an average 27% lower cost-per-lead and ROAS that scales predictably: a shift from opinion-based to fully data-driven decisions.

2. World’s First Mixed Reality Omnichannel Ad Platform: Immersive MR experiences on any touchpoint – print, packaging, OOH, social, retail – activated simply by pointing a smartphone camera. No apps, no headsets, 100% trackable. It delivers 100% trackable interactions with in-depth performance analytics, driving brand awareness, engagement, and CTA conversions in innovative ways.

Together, the partnership equips clients with end-to-end AI firepower: sharper competitive insights, faster creative cycles, higher returns on performance spend, and unforgettable immersive brand interactions.

Saskia van Gulick, Founder of Your Second Opinion, added, “In my 18 years navigating the global media landscape, from advising multinationals like Pandora, Under Armour, G-Star, Just Eat, Booking.com, Aruba Tourism, Van Mossel and Breitling, to building strategies for scale-ups, I've seen first-hand how clients crave objective, innovative edges in a crowded market. One truth remains: clients need honest, objective advice; not just more tools. At Your Second Opinion, we’ve always delivered clear, strategic media guidance that gets results.

I’ve always given clients an unbiased second opinion. Now we’re giving them a decisive first-mover advantage. Partnering with The Agentics brings exactly that: AI tools that automate creativity, predict success, and create unforgettable experiences. Together, we'll help brands not just compete but captivate and convert. These innovative solutions from The Agentics let us move faster, spend smarter, and create experiences that stop people in their tracks. It’s the future – and it starts today.”

"This partnership marks a pivotal moment in bridging AI innovation with practical media strategy," said Nishith Srivastava, Founder of The Agentics. “We specialise to make AI actually deliver ROI for marketers. Partnering with Saskia and Your Second Opinion means the best independent media minds in Europe now have the sharpest AI tools on the planet – and their clients will feel the impact immediately. Our platforms will supercharge their clients' campaigns, turning data insights into immersive realities that deliver real ROI and foster long-term growth.”

The future of marketing just got a lot more exciting – and a lot more profitable. Through this alliance, clients gain access to end-to-end AI-powered solutions that enhance campaign efficiency, competitive edge, and immersive storytelling. Early adopters can expect streamlined workflows, cost reductions, and elevated engagement metrics, positioning them at the forefront of AI-driven marketing.

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Media Contacts:

The Agentics Co.: PR@TheAgentics.Co

Your Second Opinion: Saskia@yoursecondopinion.eu  

About The Agentics Co.

The Agentics Co. is an Amsterdam-based boutique consulting firm that transforms companies into AI-native enterprises. As an "anti-consultancy," we unite strategists, growth hackers, and AI architects to build, not just advise on modular AI tech stacks tied to clear KPIs like revenue growth. With hands-on experience from global brands, we deliver innovative solutions for MSMEs and enterprises across Europe, Asia, and beyond. Learn more at https://TheAgentics.Co.

About Your Second Opinion

Your Second Opinion in Media is an independent consultancy that gives brands a clear, honest view on their media strategy. What began as a service to stress test media plans and pricing has grown into a partner for international launches, complex commercial projects and ongoing media consultancy. From campaign management and detailed media analysis to digital strategy and sales support, Your Second Opinion helps advertisers and agencies make better decisions, reduce waste and increase results. Based in Amsterdam and active in more than 20 markets, the company works with ambitious scale ups and established global brands that want more impact, transparency and control in their media investments.

Visit https://YourSecondOpinion.eu/en/ for more.