C suite solutions. Strategy and growth
AI for Strategy and Growth
Growth is a relay. Value drops at the handoffs.
Seven offices chase growth in your company. Each one runs its own leg, with its own team, tools and scorecard. Most AI is sold to one runner at a time. We look at the whole race, find where the baton gets dropped between offices, and put agents exactly there.
The short answer
It takes on the work that slows growth down, inside each office and between them. Agents route and follow up leads, recommend prices, resolve routine customer requests, catch churn early and turn customer feedback into product priorities.
The real gain shows up between teams. When marketing, sales, service and product share one live picture of the customer, fewer opportunities fall through the cracks. And leadership gets one view of growth instead of seven separate reports.
The tension
Everyone in this group wants the company to grow. But the board measures each office on a different number, so each one optimises its own leg of the race.
CEO Office
EBIT and growth
Is the whole engine compounding?
CMO Office
Pipeline and CAC
Are we creating demand at the right cost?
CRO Office
Bookings and win rate
Are we converting it at the right price?
CX Office
NPS and cost per contact
Do customers stay happy and cheap to serve?
Product Office
Adoption and retention
Do customers use what we build?
Innovation Office
New revenue
Where does the next engine come from?
Transformation Office
Benefits realised
Did the programme actually pay back?
Each number can look healthy while the company still leaks growth. That’s because the leaks sit between the scorecards, where nobody owns them.
The growth relay
This is how growth really moves through a company. Watch the handoffs. That’s where the baton gets dropped, and that’s where agents earn their keep.
Leg 1
Strategy
CEO and Transformation Offices
Leg 2
Product
Product and Innovation Offices
Leg 3
Market
CMO Office
Leg 4
Sell
CRO Office
Leg 5
Serve
CX Office
Leg 6
Grow
CRO and CX Offices
Handoff 1
Priorities lost in translation
Strategy says one thing. The roadmap funds another.
Agent. Traces every roadmap item back to a strategic goal and flags drift.
Handoff 2
Launches without a story
Features ship before messaging, pricing and sales enablement are ready.
Agent. Turns release data into launch messaging, assets and sales notes.
Handoff 3
Leads that go cold
Slow follow up and lost context between marketing and sales.
Agent. Routes and follows up every lead in minutes, with full context.
Handoff 4
Promises that don’t survive the sale
What sales sold isn’t what service knows.
Agent. Turns deal terms into an onboarding plan and service context.
Handoff 5
Churn spotted too late
Renewal risk hides in service tickets and usage data.
Agent. Reads every contact and usage signal and alerts the owner early.
The loop nobody closes. Customer insight that never travels back.
Complaints, lost deal reasons and churn causes rarely reach product or strategy. So the next leg starts with the same blind spots. Agent. Voice of customer agents read every interaction and feed ranked insight into the roadmap and the strategy review.
Inside each office
Each office has its own canvas. Here’s the short version of each, with the three value leaks we’d look at first. The full canvas covers what the office runs and governs, its processes and its control tower.
Chief Executive Officer
CEO Office
Set direction, allocate capital and make AI a lever on growth and margin.
Office page live
Explore the CEO Office →
Where value leaks
AI spread thin across pilots
One portfolio view of every AI initiative, value and cost
Board packs out of date on arrival
Executive briefing agent working from live data
Strategy drifts in execution
Initiative tracking that flags slippage early
Measured on
Revenue growth, EBIT, shareholder return and strategic milestones.
Control tower
EBIT impact from AI
Initiatives on track
Top risks
Chief Marketing Officer
CMO Office
Build the brand, create demand and prove a return the CFO accepts.
Office page live
Explore the CMO Office →
Where value leaks
Media spend without a clear return
Agents rebalance budgets across channels daily
Content bottleneck
On brand content produced and localised by agents
Invisible in AI answers
Agents track and improve how AI assistants cite you
Measured on
Marketing sourced pipeline, CAC and payback, ROAS and brand health.
Control tower
Sourced pipeline
CAC and payback
ROAS by channel
Share of AI answers
Chief Revenue Officer
CRO Office
Deliver predictable revenue across sales, partners and customer success.
Office page live
Explore the CRO Office →
Where value leaks
Price leakage
Price and discount recommended per deal from live market data
Pipeline that isn’t real
Deal signal agents flag risk from activity and calls
Seller time lost to admin
Agents update the CRM and draft every follow up
Measured on
Revenue against target, forecast accuracy, win rate and net revenue retention.
Control tower
Pipeline coverage
Win rate
Price realisation
NRR
Chief Experience Officer
CX Office
Make it easier and cheaper to be a customer, on every channel.
Office page live
Explore the CX Office →
Where value leaks
Repeat contacts
Agents resolve requests end to end, including the back office step
Expensive simple queries
Autonomous service across voice, chat and email
Complaints found late
Every interaction read for themes and root causes
Measured on
CSAT and NPS, first contact resolution, cost per contact and churn.
Control tower
NPS by journey
First contact resolution
Cost per contact
Containment
Chief Product Officer
Product Office
Build products customers adopt, keep using and pay for.
Office page live
Explore the Product Office →
Where value leaks
Feedback scattered everywhere
Agents cluster and rank feedback from tickets, calls and reviews
Roadmap bets without evidence
Impact modelled from usage and revenue data
Slow discovery research
Interviews and research synthesised in days, not weeks
Measured on
Adoption, retention, feature usage and time to market.
Control tower
Adoption
Feature usage
Time to market
Chief Innovation Officer
Innovation Office
Find and prove the next growth engines before competitors do.
Office page live
Explore the Innovation Office →
Where value leaks
Scouting done by hand
Agents scan markets, start ups and technology every day
Pilots that never end
Clear kill criteria under our Validation First Framework
Ideas lost between lab and business
Every bet tracked from idea to pilot to owner
Measured on
Validated bets, time from idea to pilot and revenue from new offerings.
Control tower
Bets by stage
Time to pilot
New revenue share
Chief Transformation Officer
Transformation Office
Turn strategy into programmes that deliver, and prove the value.
Office page live
Explore the Transformation Office →
Where value leaks
Status reports out of date
Agents read project tools and report progress as it happens
Benefits claimed, not banked
Every benefit traced to a line in finance
Programme risk spotted late
Early warnings from delivery and dependency data
Measured on
Benefits realised, programmes on track and change adoption.
Control tower
Benefits against plan
Programmes on track
Adoption
Agents that work across offices
The biggest wins in this group come from agents that serve several offices at once. They share the same data and pass work across the handoffs.
CMO
CRO
CX
One customer signal layer
Every click, call, deal and ticket in one live record that marketing, sales and service all work from.
CRO
CMO
Shared pricing intelligence
One view of market and competitor prices, so promotions and deal discounts stop working against each other.
CX
Product
CEO
Voice of customer to roadmap
Ranked themes from every interaction, delivered to the product team and the strategy review.
All seven
A growth control tower
One set of numbers for the whole relay, with alerts at the handoffs before they cost you a quarter.
All of this runs on one enterprise AI platform, Cortex, which plugs into your CRM, martech, contact centre and data platforms. Every office builds on the same foundation and the same controls.
What leadership would open on Monday
Illustrative
Growth control tower
Sample data to show the view. Not client results.
Sourced pipeline
€18.4m
▲ 9% vs last quarter
CMO Office
Blended CAC
€1,240
▼ 6% vs last quarter
CMO Office
Pipeline coverage
3.1x
▼ 0.3x vs target
CRO Office
Win rate
27%
▲ 2 pts
CRO Office
Net revenue retention
108%
▲ 3 pts
CRO and CX Offices
NPS
41
▼ 4 pts
CX Office
Conversion across the relay
Leads
12,400
Qualified
5,700
Opportunities
2,110
Won
570
Renewed
545
Handoff alerts this week
312 qualified leads untouched for 48 hours
14 new contracts with non standard terms not in onboarding
Handoff 4. Sell to serve
9 strategic accounts with falling usage and open complaints
Handoff 5. Serve to grow
Top complaint theme not on the product roadmap
The loop. Insight to strategy
Illustrative example. Figures are invented to show how the view works. In discovery we build it on your own data and KPIs.
Your industry changes the race
The relay is the same everywhere. Where the baton drops is not. Here’s where growth really happens in the industries we work in, and the handoff we’d look at first.
CPG
Distributors and trade promotions
Trade spend to actual sell out
Promotion return agents that read distributor and retail data
FMCG
Retail execution and availability
Shelf to replenishment
Out of stock and shelf compliance agents
Retail
Price, promotions and assortment
Price to margin
Competitor price intelligence and price recommendations
D2C
Paid acquisition and repeat purchase
First order to second order
Retention and win back journeys, one to one
Automotive
Dealer leads, sales and aftersales
Online lead to dealer follow up
Lead follow up agents across the dealer network
Healthcare
Patient access and referrals
Referral to booked appointment
Referral follow up and scheduling agents
Energy
Customer acquisition and switching
Quote to switch to renewal
Churn prediction and retention offer agents
Manufacturing
Distributors, quotes and key accounts
Quote to order
Quote turnaround agents with live pricing
Logistics
Quotes, bookings and contract renewals
Quote to booking
Instant quoting and rate intelligence agents
BFSI
Acquisition, onboarding and cross sell
Application to active customer
Onboarding and KYC completion agents
B2B technology
Pipeline, expansion and renewals
Signed contract to real adoption
Onboarding and account health agents
Proof
CRO and CMO Office
Uplift in eCommerce sales from real time competitor pricing agents
Leading home appliances company
CRO Office
Of AI pricing suggestions accepted by the pricing team
Leading home appliances company
CX Office
Customer interactions a year across voice, chat and email, 85% resolved the same day
One of the largest banks in the US
Your intervention map
Bring your growth leaders and one number that’s not moving. We bring the canvases. In one session we map your relay and mark where agents would pay back first.
01
Your office canvases
The offices in your growth relay, mapped to how your teams really work.
02
Your value chain
Your relay placed on your industry and company, with the systems behind each leg.
03
Your intervention points
Each handoff leak with an agent design, its controls and the KPI it moves. Delivered as a mind map, an architecture view or an interactive dashboard.
AI for strategy and growth, answered
What can AI do for strategy and growth?
Agentic AI takes on the work that slows growth down between teams. It routes and follows up leads, recommends prices, resolves routine customer requests, spots churn early and turns customer feedback into product priorities. Leaders get one live view of growth instead of seven separate reports.
What can AI do for marketing and sales?
For marketing, agents rebalance media budgets, produce on brand content and track how the brand shows up in AI answers. For sales, they prioritise and follow up leads, keep the CRM current, flag deals at risk and recommend price and discount per deal.
Why do growth initiatives stall between teams?
Because each office is measured on its own number. Marketing on pipeline, sales on bookings, customer experience on satisfaction. Value leaks at the handoffs, where a lead goes cold, a promise is lost after the sale or customer insight never reaches the product team. Agents that work across offices close those gaps.
How do you measure ROI on AI for growth?
We tie each intervention to a number the board already tracks. Customer acquisition cost, pipeline conversion, win rate, price realisation, net revenue retention, cost per contact or time to market. A baseline is set before the pilot, so the result is clear either way.
Where should growth leaders start?
Start at the handoff with the clearest leak and data you already have. For many companies that is lead follow up, pricing or customer service. One pilot on your own data shows the value within weeks, before you commit to a wider programme.
Does this work with our CRM and martech?
Yes. Agents work through the systems your teams already use, such as Salesforce, HubSpot, Microsoft Dynamics, Adobe, Braze, contact centre platforms and your data warehouse. Nothing needs replacing to start.
Other office groups
