Where every listed price meets its moment of truth
Not a price monitor. Not a rules engine. Pricing decisions you can explain.
Your competitors change prices many times a day, and the listed price is only half the story. Card offers, coupons, financing and loyalty points change what customers really pay. Kairix sees that effective price, tells your team when to cut, hold or raise, and learns from every call they make.
Effective price
Cut, hold or raise
Your rules, your call
Live in 2 to 4 weeks
Illustrative
Competitor price, decoded
55 inch television · Retailer B · Germany
Listed price
€1,299
Card offer
€100 off
App coupon
€50 off
0% financing worth
€40
Loyalty points worth
€30
Effective price
€1,079
Recommendation. Hold at €1,149. Your effective price is still competitive in this region, and a cut would cost margin without moving the buy box.
Example figures to show how Kairix reads an offer. Not client data.
The short answer
Kairix is agentic pricing intelligence. It decodes what customers really pay at every competitor, recommends your next move product by product and region by region, and gets smarter with every decision your team makes.
Your pricing team keeps every call. Kairix does the watching, the decoding and the modelling, so the team reacts in hours instead of days and stops giving away margin by matching the wrong number.
See it in action
Watch Kairix decode competitor offers, recommend a pricing move and learn from the team’s decision.
Why pricing teams lose margin
Most pricing teams have more data than ever and still react a day late. The same three problems show up in every category.
Problem 1
The listed price lies
Offers, coupons and financing hide what customers really pay, so teams cut to match a price that isn’t real.
Kairix fix. The effective price, decoded
Problem 2
Data, but no decision
Dashboards show what changed. Someone still has to work out what to do about it, product by product.
Kairix fix. A recommendation with the reasoning
Problem 3
Rules that never learn
Static rules repeat the same mistakes, and the team’s judgement disappears into spreadsheets.
Kairix fix. Every decision trains the model
How Kairix works
Three steps, running on every product you track.
Step 1
See
Effective price engine
Decodes every competitor offer to find the true price per product, channel and region.
Card offers and coupons
Financing subsidies
Loyalty multipliers
Regional and flash promotions
Step 2
Strike
Dynamic pricing agents
Recommend when to cut, hold or raise, with the expected effect and the reasoning.
Projected elasticity
Buy box impact
Margin forecast
Inside your floors and parity rules
Step 3
Learn
The feedback loop
Every accept, reject and override teaches Kairix your margin philosophy and risk appetite.
Recommendations closer to your judgement
Channel strategy respected
Scenario modelling on history
Questions answered in plain language
The Kairix ecosystem
Competitor and market signals meet your own commerce data in one engine. Agent teams decode, analyse and recommend. Your rules check every move, your team decides, and the result flows back to your channels.
Market signals
Competitor sites
Marketplaces
Amazon, MediaMarkt, Best Buy
Card and bank offers
Coupons and promotions
Telecom plan tiers
Your commerce data
Prices and costs
Inventory
Sales history
Promotion calendar
Margin targets
Channel rules
▼
Kairix engine
The effective price for every product, competitor, channel and region · Updated continuously
▼
See
Effective price engine decoding every offer
Watch
Promotional intelligence agents. Flash sales, coupon cadence, stock outs
Map
Competitive landscape agents. Plan tiers, coverage and white space
Strike
Dynamic pricing agents. Cut, hold or raise with elasticity and margin
Ask
Pricing copilot answering questions on live data
Pricing governance
Brand and margin floors · MAP and channel parity · Approval flows · Shadow, human in the loop or auto approve · Every move logged
Your pricing team
Accepts, adjusts or rejects. Every decision feeds the learning loop
▲ ▼ Approved prices published, results measured ▲ ▼
Your channels
Brand DTC site
Marketplaces
Retail partners
eCommerce platform
ERP price lists
Telecom plan catalogue
Runs on Cortex
EU cloud · On premise · Hybrid · Air gapped · 200+ models or your own
Decoding and insight
Promotions
Competitive landscape
Pricing moves
A pricing move, end to end
Step 1
Signal
A competitor launches a weekend card offer on a top selling product.
Step 2
Decode
Kairix works out the effective price after the offer, coupon and financing.
Step 3
Recommend
Agents model the effect on demand, margin and buy box and suggest a move.
Step 4
Decide
Your pricing manager approves, adjusts or rejects, inside your rules.
Step 5
Learn
The decision and the result feed back, so the next call is sharper.
Built for margin led businesses
Consumer electronics and appliances
Effective price decoding by product, buy box recovery during promotions and continuous dynamic pricing.
Revenue management · eCommerce
Telecom and mobile operators
Plan portfolio benchmarking, tier coverage analysis and competitive white space detection.
Pricing · Product · Marketing
Retail and marketplaces
Category intelligence, regional promotion response, flash sale reaction and own brand versus national brand pricing.
Category · Pricing · Trading
CPG and FMCG
Promotion effectiveness, retailer price monitoring, trade spend optimisation and channel parity.
Revenue growth management · Sales
Travel and hospitality
Dynamic yield, membership tier pricing, bundle pricing and fast response to competitor fares.
Revenue management · Distribution
B2B and industrial
Quote level competitive intelligence, discount ladder optimisation and contract renewal pricing.
Sales · Commercial excellence
Already at work
70%
Of pricing suggestions accepted by the commercial team at a home appliances brand, with a 15% lift in eCommerce sales.
Home appliances
Live
In production with a consumer electronics retail leader and leading European mobile operators.
Consumer electronics and telecom. Europe
The difference
Price monitoring tool
Rules based repricer
Build in house
Kairix
Sees the real price
Listed price only
Listed price only
If you build it
Effective price, decoded
Recommends a move
No
Fixed rules
If you build it
Yes, with elasticity and margin
Explains itself
No
Rule triggered
If you build it
Reasoning on every move
Learns from your team
No
No
If you build it
Every accept and override
Time to value
Fast, data only
Weeks
A year or more
Two to four weeks
Governance and data
Pricing is a commercial and sometimes regulatory decision. Kairix checks every recommendation against your rules before anyone sees it.
Guardrails
Brand and margin floors
MAP and channel parity
Checked before anything surfaces
Control
Human in the loop by default
Shadow mode to start
Auto approve above your threshold
Audit
Every move logged
Signals and forecast stored
Who approved what, and when
Data
Isolated per client
Never used to train shared models
EU cloud, on premise or air gapped
SOC 2
ISO 27001
GDPR
Air gapped deployment
How we’d start
Step 1
Scoping session
We pick the products, competitors and channels where pricing costs you most.
Step 2
Shadow pilot
Kairix recommends next to your team’s own decisions on live data, so you can compare before you trust it.
Step 3
Scale the catalogue
Full coverage in about eight weeks, moving from shadow to human in the loop to auto approval.
Validate
Proof of value
Up to 20 priority products or plan tiers
Up to 5 competitors each
Daily tracking
Agentics delivery team included
Scale
Production deployment
Up to 100 priority products or plan tiers
5 to 10 competitors each
Agent and workflow builders
Six month ROI target
Enterprise
Full platform licence
1,000+ priority products or plan tiers
Custom and legacy integrations
On premise, hybrid or air gapped
Twelve month ROI commitment
Every pilot runs under our Validation First Framework. It’s tested on your own data before you commit a larger budget, and if the numbers don’t hold, we tell you.
Kairix, answered
What is Kairix?
Kairix is agentic pricing intelligence from The Agentics Co. It finds the effective price customers actually pay after offers, coupons, financing and loyalty, then recommends when to cut, hold or raise your prices, with the reasoning attached and your team in control.
How is Kairix different from a price monitoring tool?
Price monitors report listed prices. Kairix decodes the full offer to find the effective price, recommends a move with its expected effect on demand, margin and buy box, and learns from every decision your team makes.
Does Kairix change our prices on its own?
Only if you allow it. Human in the loop is the default. You can run it in shadow mode, approve each recommendation, or allow auto approval above a confidence threshold within your floors and margin rules.
Can we start small?
Yes. The Validate tier covers up to 20 priority products or plan tiers against up to five competitors each, and typically goes live in two to four weeks.
Which industries use Kairix?
Consumer electronics and appliances, telecom and mobile operators, retail and marketplaces, CPG and FMCG, travel and hospitality, and B2B companies pricing quotes and contracts.
Where does our data live?
Isolated per client, encrypted at rest and in transit, and never used to train shared models. Deploy in the EU cloud, on premise, hybrid or air gapped with no data leaving your perimeter.
How is Kairix priced?
By the number of products or plan tiers, competitors and channels covered, and decision volume. Every engagement starts with a scoping session tied to an ROI target.
Why not build our own pricing engine?
Custom builds usually take a year or more, and they start without the effective price logic or the learning loop. Kairix starts with both, so you get value in weeks and it keeps improving with every call your team makes.
