Mobile plan benchmarking that led to a new plan launch
Plan by plan benchmarking against the major operators, live in under a month.
A top European mobile operatorProblem statement
What the client was up against
The operator competes on price and data allowance in a crowded UK market. The commercial team compared rival plans by hand and always learned about competitor moves late.
Our approach
How we approached it
- Mapped every plan to its closest rivals across major operators
- Tracked price, data, 5G coverage and contract terms continuously
- Surfaced gaps in plain language for the commercial team
Solution we created
What we built
Kairix plan intelligence that benchmarks every tariff against the major operators and explains where the operator wins and loses. It surfaced gaps in 5G coverage and mid tier plans.
Agents in the system
The multi agent team behind it
SourcesOperator and comparison sites, internal plan catalogue
Plan watch agentTracks rival tariffs and terms
Comparison agentMatches like for like plans
Gap agentExplains where the offer falls short and why
People decideReview, approve and act
Plan watch agentTracks rival tariffs and terms
Comparison agentMatches like for like plans
Gap agentExplains where the offer falls short and why
Operator and comparison sitesinternal plan catalogue
Results
What changed in the numbers
2 to 4 weeksfrom start to live
1new plan launched from the findings
all majorUK operators benchmarked
Measured in the client's live deployment.
Client names, detailed case studies, demos and references can be shared on request.
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